Kingpins SHOP: A Denim Festival

The Kingpins SHOP, a new consumer-facing event for the China market

will allow brands, designers, retailers, mills and artisans in the jean supply chain to:
connect with consumers in a casual, festival-type atmosphere that encourages
consumers and denim aficionados to engage directly with their favorite brands
sell jeans and denim-related lifestyle products in a unique environment

develop social media content before / during and after The Kingpins SHOP

Kingpins Shop is also working on bringing workshops and education through seminars
or teaching to provide consumers a source of education
in dyeing, weaving and creation ingeneral.